There’s absolutely no doubt that forsome younger folk, the idea of going out to a 9 to 5 job never enters their head. The only way to exist is to become a big name in blogging vlogging and generally appearing constantly on the big video channels and instant pic sites. Maximum exposure to the public facing side of the media, to these five minute wonders, any publicity is better than no publicity . They use the social media outlets to run all kinds of business and the more ‘likes’ and clicks the greater their presence appears on the bloggers’ chart. There are so many pressures on them to always have their faces on the front page of any publication that will have them. One very sure thing is that a good product will stay around for years – the quality of presentation and information contained within their podcast or magazine advertorial will shine forth and educate the many for far longer than the star status of the thousands of transient ‘day lllies’.